Last updated: 30 May 2026
UpScrolled believes privacy is a fundamental right, not a feature, of a digital platform. This Privacy Policy explains how UpScrolled B.V. operating as UpScrolled (“UpScrolled,” “we,” “us,” or “our”) collects, uses, shares, and protects your information when you use our platform. This policy applies to information we collect when you use our websites, mobile apps, and other services that link to this Privacy Policy (collectively, the “Services”), as well as when you interact with us through support channels or other communications.
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date above. We encourage you to review this Privacy Policy periodically. Where required by law, we will provide additional notice of material changes through the Services.
Our Approach. UpScrolled is built around you being able to share freely, connect safely, and build community. That means we aim to:
This Privacy Policy explains:
Information We Collect
In general, we collect information you provide to us directly, information collected automatically when you use the platform, and information from certain third-party sources. You may provide information directly to us when you:
When you make an account on our platform, you provide basic information to make a user profile. The information you provide may include:
When you use UpScrolled, we may automatically collect certain information about how you access and interact with the platform. This may include:
When you access UpScrolled, your IP address may indicate an approximate location (such as country or city). We may use this information to support platform functionality, such as language settings and compliance with regional legal requirements. If you choose to add a location tag to a post, we may collect precise location data at the time the tag is created. You can control this through your device settings.
We use technologies such as cookies, SDKs, and similar tools to:
These technologies help us understand which features are used most often and how users interact with the platform.
Content and Media. When you choose to upload photos, videos, or other media, your device may ask you to grant UpScrolled access to your camera roll or storage. This permission is controlled entirely by your device settings and can be changed at any time. We collect information contained in the content you post or upload, including:
Information from Other Sources. In some cases, we may receive information from third parties. For example:
Use of Information. We use the information we collect to operate, improve, and secure the Services. This includes using information to:
Analytics. We may work with third-party analytics providers that help us understand how people use the platform. This information is typically aggregated or pseudonymised and used to help us improve the platform and understand user activity. These providers may use technologies such as cookies or SDKs to collect information, including:
Disclosure of Information. We do not sell or trade your personal information to external parties. We may share information with trusted vendors or service providers who perform services for us, such as:
These partners are required to process personal information in accordance with contractual obligations and applicable data protection laws.
Depending on your account settings, information associated with your profile or posts may be visible:
Legal Requirements. We may disclose information when required to do so by law or legal process, including:
In all of these cases we disclose only the minimum information required by law.
Government and Legal Requests. We may receive requests from governments or law enforcement agencies for user information. When responding to such requests, UpScrolled seeks to:
Platform Safety and Enforcement
We take the safety of our community seriously. In limited circumstances, we may need to share certain information to keep UpScrolled safe and trustworthy. Specifically, we may share information when necessary to:
Trusted Professional Advisors. We may disclose information to trusted professional advisors where necessary, such as:
Security. We work to protect your information using technical and organisational safeguards designed to secure personal data. These measures may include:
We implement reasonable safeguards designed to protect and maintain the safety and security of information; however, no system can be guaranteed to be completely secure.
Automated Systems and Moderation. UpScrolled uses a combination of automated tools and human review to help detect and address harmful activity on the platform. For certain categories of serious violations and illegal activity, automated systems may take action to detect and remove content in accordance with applicable law. For other enforcement decisions, automated tools may assist with identifying and prioritising content for review, with human moderators playing a central and final role in the process. These systems may assist with identifying:
Public Content. UpScrolled is a platform for sharing content with others. Even if you delete content from UpScrolled, copies of that content may remain elsewhere on the internet. UpScrolled does not control how third parties may store, reuse, or distribute information that has already been made public. Depending on your account settings, information you post may be visible to other users or to the public. Public content may be:
Data Access and Platform Protection. UpScrolled takes steps to protect the integrity and security of the platform and its users. Unauthorised access, collection, or use of data from the platform may result in enforcement actions, including technical restrictions or account suspension. This may include monitoring activity to detect:
De-Identified and Aggregated Information. UpScrolled may create and use aggregated, anonymised, or de-identified information that cannot reasonably be used to identify an individual. This information may be used for purposes such as:
Your Choices
You have control over many aspects of your account and personal information.
Account Information. You may access or update certain information in your account at any time by visiting Account → Settings. You may delete individual posts at any time. You may also control:
Account Deletion. You may request deletion of your account through Account → Settings. When you request deletion:
Cookies and Tracking Technologies. You can control or disable cookies through your browser settings. Please note that disabling cookies may affect some functionality of the Services.
Communications. You may opt out of marketing communications by following the unsubscribe instructions in the messages. Even if you opt out, we may still send non-promotional communications, such as security alerts or account-related notices.
Push Notifications. With your permission, we may send push notifications to your mobile device. You can disable push notifications through your device settings.
Data Retention. We keep personal information only for as long as necessary to provide the Services and fulfill the purposes described in this policy. Different types of information are retained for different periods depending on their purpose. In general:
International Data Transfers. UpScrolled is headquartered in the Netherlands, and we process and store information on servers located in Ireland. When we transfer personal data across borders, we take steps to ensure appropriate safeguards are in place, such as:
You may request information about these safeguards by contacting us.
If you are located in the European Economic Area or United Kingdom, the following rights apply under the General Data Protection Regulation (GDPR) and the UK GDPR respectively.
Legal Basis for Processing. We process personal data where we have a legal basis to do so, including as set out below:
Minimum Information Retention. Retention periods may vary depending on the type of information and the purposes for which it was collected. We retain personal information only for the legally minimal amount of time:
Your Data Protection Rights. Subject to applicable law, you may have the right to:
Right to Lodge a Complaint. You have the right to lodge a complaint with the supervisory authority in the country in which you live or work or where the alleged violation occurred. A full list of EEA supervisory authorities can be found here. In the UK, you may contact the Information Commissioner’s Office here.
Age Requirements. Users must be at least 16 years old to sign up for our services. UpScrolled does not knowingly collect or process personal data from individuals under 16 years of age. If we become aware that personal data from a user under 16 has been collected, we will take steps to delete the information as required by applicable law.
Data Controller. For the purposes of applicable data protection laws, the data controller responsible for personal data processed through the Services is:
UpScrolled B.V. Keizersgracht 391 A, 1016EJ Amsterdam, Netherlands
UK Representative. We have appointed a data protection representative for the UK. You may contact our representative at:
Email: upscrolled@datarep.com Webform: www.datarep.com/data-request Mail: DataRep, 107-111 Fleet Street, London, EC4A 2AB, United Kingdom
IMPORTANT: when mailing inquiries, it is essential that you mark your letters for ‘DataRep’ and not ‘UpScrolled B.V.’, or your inquiry may not reach our data protection representative in the UK. Please refer clearly to UpScrolled B.V. in your correspondence. On receiving your correspondence by the representative, we are likely to request evidence of your identity, to ensure your personal data and information connected with it is not provided to anyone other than you.
Data Protection Officer. UpScrolled has appointed a Data Protection Officer (DPO) responsible for overseeing privacy and data protection compliance.
Data Protection Officer Email: privacy@upscrolled.com
We do not sell or trade personal information and do not engage in targeted advertising as defined under applicable state privacy laws. Residents of certain U.S. states, including California, may have additional privacy rights. We collect and disclose certain categories of personal information, including:
Your Privacy Rights. We will not discriminate against you for exercising your privacy rights.
Depending on your location, you may have the right to:
Data Protection Officer. UpScrolled has appointed a Data Protection Officer (DPO) responsible for overseeing privacy and data protection compliance.
Data Protection Officer Email: privacy@upscrolled.com
You may contact the DPO for matters including:
Children
UpScrolled is intended for users 16 years of age or older. Individuals under 16 are not permitted to create accounts or use the Services. If we learn that personal information from a person under 16 has been collected, we will investigate and delete the information unless obliged by law. Parents or guardians who believe a child has provided personal information should contact safety@upscrolled.com.
If you have questions about this Privacy Policy or about how your information is handled, please contact us. This Privacy Policy is written in English and may be translated into other languages. If any differences occur between translations and the English version, the English version controls.